Why Choose IL DIVINO
Extra Virgin Olive Oil
After our first year in Tuscany experiencing the amazing delight of fresh Olive Oil, we began investigating why the Olive Oil in the USA, Japan and other places never came close to tasting as wonderful as the Olive Oil in rural Italy. What we learned is, the vast majority of all Olive Oil sold throughout the world is using extremely false, yet legal, labeling.
For example, we all know the term, Extra Virgin Olive Oil refers to the Olive Oil obtained the first time olives are pressed. What we learned is, the majority of Extra Virgin Olive Oil sold in the USA and other countries (including Italy) only needs to contain a small percent of Extra Virgin Olive Oil to be labeled Extra Virgin with the remaining perhaps 90% being made up of just plain Canola or Vegetable Oil.
That’s why the Olive Oil at your local grocery store is so cheap, because it is basically plain old cooking oil with a little olive oil added (all legal).
Check The Label
Without going into a lot of detail (available upon request), if you ever see Olive Oil priced less than you would expect, you really need to verify it is pure and fresh 100% Pure Italian Extra Virgin Olive Oil.
When you see/buy Olive Oil labeled “Imported from Italy”, to be legally labeled “from Italy”, the Olive Oil only needs to contain 10% or less oil from Italy and the rest can be from anywhere including the USA, Africa or who knows where.
So it is the loose USA labeling regulations why many Americans and others have NEVER experienced the joy of tasting 100% Pure Extra Virgin Olive Oil from Italy. This is why we started IL DIVINO – to be the absolute trusted source of 100% pure, fresh, Italian Extra Virgin olive Oil.
Freshness makes a huge difference
While Olive Oil (particularly Italian) is an amazing food, it is also a very delicate liquid that MUST be stored and bottled under special conditions. Without going into a lot of details, fresh olive oil needs to be stored in cans or dark bottles to minimize the exposure of the oil to sunlight. This prevents the sun from oxidizing the oil and basically ruining the quality and flavor of the oil.
In addition, due to the intrinsic delicate nature of the oil, you should always try to consume your oil within one year of purchase to experience the very best qualities of the oil. Therefore, when purchasing “Quality” Olive Oil, you should try to buy oil within one year of the olive harvest date. If the oil you are considering does not have a harvest date printed on the container, don’t buy it!
Since most Tuscany Olives are harvested in late October through December, you should always check the label to determine the month and year the olives were harvested to ensure your purchased oil is less than one year old. This is why we guarantee our IL DIVINO Pure 100% Italian Extra Virgin Olive Oil is produced in the month and year printed on the label.
To ensure you receive the absolute freshest, highest quality olive oil possible, we only use special bottles produced in Italy to block harmful light from damaging your oil. The bottles also include a special pouring spout to minimize the introduction of harmful oxygen into your bottle when open. You WILL taste the difference.
Tips For Buying Olive Oil
Due to very loose labeling regulations throughout the world (including the USA), please beware:
If buying Extra Virgin Olive Oil (the best), make sure the label states 100% Extra Virgin Olive Oil: Labels can state Extra Virgin Olive Oil and contain less than 10% actual extra virgin oil
If buying Olive Oil, make sure the label states 100% Olive Oil: Labels can state Olive Oil and contain more than 90% cheap vegetable or canola oil
If buying Italian Olive Oil, make sure the label states 100% Italian Olive Oil: Labels can state Italian Olive Oil and contain more than 90% oils from other places like Africa
Always try to avoid buying Olive Oil and Extra Virgin Olive Oil older than 1.5 years from olive harvest and sold in light glass bottles; dark colored glass or cans are best. Oil degrades rapidly with time due to light and oil oxidation and older oil is sold cheap and tastes bad.
“Being originally from Spain, it is so difficult to find good olive oil here in the USA. I really appreciate the quality of you olive oil. Please keep me on your mailing list.”
Pat – January, 2016
Kids Love It
“My wife and I did not know a lot about olive oil until we visited you in Tuscany. We are so happy we have stayed in touch and can get excellent olive oil from you. Our kids also love it. We plan on giving it to our kids and friends for Christmas.”
Doug – June, 2016
We Love It
“We heard you might be organizing a tour to Tuscany next year to harvest olives and watch the olives being pressed into oil? If this is true, please keep us informed. We love your oil.”
Catherine – July, 2015
IL DIVINO Extra Virgin Olive Oil
The Perfect Gift for All Occasions
Why is IL DIVINO Extra Virgin Olive Oil the Most Wonderful Olive Oil You Will EVER Taste?
We truly want you to experience the wonder of premium 100% pure Italian Extra Virgin Olive Oil. To ensure you get the highest quality, freshest oil possible we:
Only utilize the highest quality, pesticide-free, organic olives from our Italian growers in Tuscany
Print the authentic harvest and production date on every product container sold
Package your precious oil in Italian dark glass bottles for maximum protection from harmful light
Supervise the entire process from the time the olives arrive at our Frantoio (Olive Mill) in Italy to the moment the Extra Virgin Oil is delivered to you
Only use early harvest olives from late October till mid-November, the best olives for producing the finest tasting oil. Late season (November) olives are too ripe and may not produce good oil
We guarantee that your purchased oil will be 100% Extra Virgin Olive produced only from 100% Tuscany Olives!